THE LAWNOLOGIST

The Lawnologist founder Mark Walsh needed an identity for his new business that appealed to his target customers; premium, professional and prestigious.

Mark wanted his branding to reflect his scientific approach to lawn care and communicate the specialist service he provides, avoiding any common gardening clichés. The result is a more considered, minimal take on the symbols that are so common in this industry, with a logo representing both blades of grass and lawn stripes within a hexagon - a symbol often used in science.