THE GREEN STANDARD

Gardening company ‘The Green Standard’ were in need of a rebrand to upgrade their aesthetic and appeal to a new target client.

The brief for this project was to emphasise their ethos of championing environmentally-friendly horticultural practices and to better represent their premium treatments.

Taking inspiration from ethical outdoor clothing brands, the new earthy and organic visual identity reflects their sustainable values through the use of botanical imagery and strong, simple iconography, featuring a new logo that more effectively characterises both their natural lawn care and wild flowering services.