DACHSHUND RESCUE UK

This rebrand for one of the UK’s largest Dachshund rehoming charities involved creating a fresh new look, whilst keeping certain elements which had become synonymous with the brand.

It was a balance between celebrating their heritage and updating the look of the charity which has existed since 1970.

The Dachshund silhouette was carried over at the request of the committee members, but a bold new colour palette and typography were introduced to modernise the look of the charity and give it a brighter and bolder presence.